Film: Objectified
Gary Hustwit, Director of last year's enormously successful film, 'Helvetica' is premiering his new movie about Product Design, titled 'Objectified' tonight at SxSW. The film is an attempt to capture the people who "re-examine, re-evaluate and re-invent our manufactured environment on a daily basis."

If you aren't able to get to Texas tonight, see Gary on PBS tomorrow at 3:30 (March 15). Gary asked us to help them create an opening sequence for the film. Below is how the day unfolded. The film's logo which you see on the bed is that of our friend and often-time collaborator, Michael C. Place of Build, UK.

Director of Photography, Luke Geissbuhler (whom it should be noted was also the DP for 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan'- remember that movie?!) shot the sequence beautifully. Preview screenings will be announced on the film's blog.

Objectified : A documentary film by Gary Hustwit

| Copyright 2008-2019 Commonwealth.